How big is the panel?

Our panel is made of around 30,000-40000 Which? members. The size varies as new members join and existing members leave but the panel is constantly growing.

Why should I join the panel?

This is your opportunity to be involved in the research that Which? conducts. You can help us make impactful positive changes for consumers.

It’s an extension of your Which? membership

Being part of Connect is a great tool for keeping members involved, say 8 in 10 Which? Connect members. Plus you’ll receive a monthly electronic newsletter with various opportunities to take part in our research.

We offer a variety of research activities. These include surveys on products and services, occasional focus groups or you can become one of our mystery shopper (provided you meet the requirements)

You can take part in as many or as few surveys as you like and you can unsubscribe from the panel at any time

What do our current panellists say?

Each year we survey our members to their experience of being on Connect is positive as your engagement is of paramount importance for the advice we share. It also serves as an opportunity to have a say in how we work with you. From our most recent survey in summer 2018, we found that:

80% agree that Which? Connect makes than feel that Which? is listening to its members

Two thirds of our members agree being on Which? Connect makes them feel connected to Which?

8 in 10 of our panelists agree Which? Connect is a great tool for keeping members involved in the work Which? does

Over half of our panellists feel being part of the Connect panel adds to their Which? membership experience

65% agree being part of the Connect panel makes them feel like they are helping to shape the Which? product

64% agree being part of the Connect panel gives then a way to “have my say

How do I join the panel?

In order to join the panel you need to fill in a simple sign up survey. This survey helps us build your profile so we can send you more relevant surveys.

Type in the following web address in your browser and click on the hyperlink to join the panel


What will I need to do once I am a member?

After joining Connect we will email you some surveys which will ask your opinion on a range of products and services. We aim to send surveys that are relevant to you but feel free to complete as many or as few as you like. All we ask is for your honest feedback on the products and services you have bought to inform our research at Which?. As part of your agreement to join the panel, we require members to complete at least one survey in a six-month period, as per our terms and conditions.

How many surveys will I receive a week?

We normally send around 3-5 surveys a week – but whether you receive more than 3 or less, depends on the type of research we are conducting. There’s no obligation to complete all these surveys – but we’d be delighted if you were able to complete as many as you could.  We determine who should be sent a survey based on their response to our monthly screening survey, called the Combo. For example, if we ask if you have a garden and you tell us you don’t, we would not send you an upcoming survey asking about your garden.

How do you decide which surveys I receive?

Sometimes surveys are sent to the entire Connect panel, whereas at other times they might be sent to only a select number of members depending on the specific requirements of the research. For example, some surveys go to everyone (so we can get the widest coverage possible), whereas others are more targeted (i.e. we might only invite members who we know subscribe to a particular magazine or who have told us in the past they’ve bought or are thinking of buying/using a certain product). Members can opt out of taking part in a survey or receiving reminders for the survey by clicking the appropriate option in the survey invite.

Will my answers to surveys be anonymous?

Your answers will be combined with other member responses and will therefore be reported at an aggregate level (e.g. 20% of the Connect members we surveyed said x).  From time to time we may provide quotes from our Connect members, however we will not attach any personal data to those quotes. The only time we would quote you personally is if a Which? researcher follows up your survey response, and gets your explicit permission to publish any personal details (such as your name). In all other cases, comments will be used anonymously.

You can read more about our terms and conditions and privacy policy by following those links.

What do you do with the data you hold on me?

Your personal data like full name, date of birth, email, postcode will be stored on our secure system and will only been seen by the panel managers but never shared or linked back to your individual responses from the surveys we conduct.

This information will only be stored as long as you are a member of the Which? Connect panel. Once you unsubscribe your information will be deleted (from the Connect panel) within one calendar month.

You can read more about our privacy policy here.

I’m sometimes unable to complete a survey because I’ve been told I do not qualify. Why?

This is because we've placed 'screener' questions at the start of a survey to identify members whose experiences are relevant to the aims of the survey. For example, we may only be looking for people with a specific type of bank account or who've travelled to a particular destination. Screening ensures the appropriate people answer the questions we need them to in order to answer the research question we are trying to answer.

Why do I keep getting surveys that aren’t relevant to me?

We try to only send surveys to those panel members that we know have a particular product or experience we are interested in; we find this information when members complete our monthly Combo survey. Often we have to send a survey to the entire panel to maximise the number of products/services we can report on, but sometimes a member might not meet the criteria for the survey (i.e. they may not have bought/own the product we’re asking about or they may not have used a particular service in a certain length of time). We apologise for the inconvenience this may cause and we continually review how we send out surveys to make this process efficient.

Why can’t I go ‘back’ to change my answer/s on your surveys?

In the past, we included a ‘back button’ on our surveys. However, it’s standard practice in market research to remove a back button as (a) we want to collect initial reactions to our questions and (b) if respondents go back and change their answers, this can affect the back end logic that sits behind questions which can affect the pathway a respondent will take through the rest of the survey.

Made a mistake? No worries. We can reset the survey. Click here (Login required)

Are these surveys compatible with other devices (such as tablets/mobile)?

This survey is compatible with mobile and tablet devices. Please make sure you are using the latest version of your browser. Keeping your Internet browser up-to-date is important for both security and ensuring that web pages load properly. Should you have any difficulties completing the survey, you may find it easier to use a PC or laptop.

We recommend using Google Chrome to complete our surveys. If you need help explaining how to download Chrome please email our Helpdesk.

Why do I get reminders for surveys that aren’t relevant to me?

It is important to us not to waste your time. If you receive a survey you don’t think you will qualify for please either:

1) Open the survey and complete the first question to confirm your eligibility or not

2) Click on the link ‘Click here if you do not wish to participate in this study’ on the email invite.

Each month we deliver our Combo survey and we use this survey to help target respondents. For example, we would ask if someone has bought a printer in the last year, if you have we would share that survey with you initially, and if you haven’t you would not be sent the survey.

Why does no one get back in touch when I have agreed to be re-contacted at the end of the survey?

At the end of a survey we always ask for permission to get in touch if we need to discuss the answers a member has given. However, we often only contact a select number of panellists because they might have a particular experience that we are interested in hearing more about. Sometimes we use these follow up leads as case studies in our magazines or online as their experiences really help bring our articles to life.

I would like to leave the panel, how do I unsubscribe?

Thank you for your vital contribution to Which? Connect. We are sad to learn that you would like to leave the panel, as we really do value the feedback. Click here to give us feedback. Please click here to unsubscribe(Login required)Remember, you can re-join our panel at any time.